Some great photographers have been using video on their blogs to enhance the understanding of who they are and the brand experience that the client will receive. In the sea of photographers, it could mean the difference between the client making a connection with you or your competitor. Video is a great way for the client to understand a bit about the process and what to expect. This is also a powerful way to attract the right type of client for the most successful photo shoots. I wanted to take this opportunity to share a few videos with you that might give you some inspiration.
JAY REILLY
Jay Reilly has been utilizing video for years...he is normally ahead of the curve. This is a great shoot that helps people get a glimpse of what he does. It is simple, short, has good music, and get the point across. He has made quite a few of these and they are all very successful.
http://mycameraisbiggerthanyours.com/announcements/jet-set-spring-09-video-of-the.html
BROOKE SCHWAB
Brooke put this video on her website to give people an idea of a really great wedding shoot. She mixed in video of herself, the clients, and actual snapshots. The music is good and again, it is not a super long video. It is enough to make you want to work with her. Definitely a good one.
http://brookeschwabphotography.com/mysite/#video-4c53f3
SARAH RHOADS
Sarah's video is really cool. It is a bit more elaborate than most but really fun to watch. She put it on her about page which is so much more powerful than an image and text. This video really makes you want to work with Sarah.
http://www.sarahrhoads.com/blog/about.html
VIMEO
If you do not know about vimeo, check it out.
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