If you've ever been around
the internet world, you have probably stumbled upon a few places that have an
archive of information or perhaps a place that has personal journal entries
about the person's days or their work. For
the most part, you have probably found a blog.
Now, you may be wondering, what's the real difference between a blog and
a website?
A website mainly contains
static information. Information that
doesn't change very much, unless it's news related.
A blog is an ever-changing
website. The information on a blog is
updated more frequently than a website.
If you ever came across one, you probably were stuck on that site for a
while looking at all the different entries that are related to your field like
photography, Photoshop, business, and so forth.
Why a blog and not a website?
People like to see the
actual product before they buy it.
Consumers rarely like to buy things online that they can't engage with
or preview. In photography, you are the
product. On your website you'll have all
your best work and images which is great, but how does your audience get to
preview YOU?
Are you a person that's
lovable and friendly, or are you a punk rebel photographer who likes to spike
up the fun at a wedding? Everyone has a
different personality that will attract different types of clients. Even if your pictures are of similar quality
to another photographer, most people will look to see if your personality is
one they can connect with.
Blogs give you that chance
to show your personality to your audience.
Write how you normally speak on your blog, show some candid moments of
yourself, and show some random things you do in your daily lives. Don't necessary give your life story, but share
something fun and personal that makes you unique and lively.
People love to see your
latest pictures and to hear about what's going on in your life. In your blog you can explain the normal days
that happen in your photography business.
Show all the weddings you took part in and other capture sessions such
as portraits, engagements, children, seniors, etc.
People also love to see
themselves on a blog. It's almost like their
15 minutes of fame and this excitement will generate traffic from them, their
family and friends, and their friends of friends. Your clients want everyone to see them in the
pictures you took of them. As a result, a
community will build up where people will start to not only appreciate the work
you did for them, but also the work you did for other clients. And perhaps within that conversion, you'll
get some referrals for even more business.
Word of mouth is a strong power for business.
A blog in a way makes you
the spotlight on the stage, and you have the whole world listening to you. Therefore, if you haven't already considered
it, start yourself on the right track and get a photography blog and start sharing
your experiences. If you have one, then
reconsider how you're using it. Post
more than just pictures you took. Add
some articles that focus on you as a person so you can display your personality
to your potential clients.
In conclusion, having a blog
means you're driving your business on a whole new engine. People will begin to see your work in
conjunction with your personality.
Whether it's a client, or their family and friends, or that random
stranger that found your blog through search engines, blogs will give you the
power to shine in your photography business.
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